Bobby Jones in Golf World’s 2008 Hotlist

ORE UK client Bobby Jones Europe has been featured in leading golf magazine Golf World’s 2008 Hotlist.

The heritage golf brand’s Player Series Hybrids were rated outstanding for performance, function and technology and commended for their value by the publication.

Praise from Golf World is the latest in a series of successful media appearances for Bobby Jones Europe and is the continuation of ORE’s multi-faceted brand development strategy for the company.

Andrew Barton, Managing Director of ORE UK, said: "An appearance in such a well read magazine in the golf industry is fantastic exposure for Bobby Jones Europe and clearly demonstrates the excellent results a clear and coherent brand strategy can produce."

ORE has also secured coverage for the golf brand in Today’s Golfer and The Finest Golf magazines as well as crafting a number of print adverts.

Additionally ORE produced a 3.6 metre tall exhibition stand for Bobby Jones to use at the Scottish Golf Show.

Featuring graphic light boxes to produce a high-impact, ascetically stunning display the stand was popular with attendees to the exhibition.

"ORE has achieved a great deal of success with the Bobby Jones brand in recent months and we intend for it to continue in the future.

"As such we will be carrying out a careful review of the impact of the brand’s latest media appearance in order to learn what we can do to ensure even greater success moving forward," Mr Barton added.