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Just having a website isn't enough anymore. The site must be functional, usable and have content that reflects the brand. Every time a user succeeds in carrying out a task on the website, the brand's reputation is enhanced. Every time a user is frustrated by the website, the brand's reputation is diminished. Good websites build brands. Poor ones can destroy them. |
Bobby Jones in Golf World’s 2008 Hotlist
ORE create new menu design
Building brands on the web |