|
Advertising must be memorable and sell your brand effectively. In Chicago, there is an airport hotel with the slogan, 'So close to the airport, it’s like sleeping on the runway.' And this is a good thing? I'm not so sure. Your advertising needs to be crafted to work for you rather than against you. Make it worthwhile, make it so powerful people can’t help but remember it, but make it for the right reasons. |
Bobby Jones in Golf World’s 2008 Hotlist
ORE create new menu design
Building brands on the web |